CLIENT AND DESCRIPTION Rimmel Wonder’Luxe: Refraction Management and Elevating Mass-Market Appeal The Technical Challenge: The Mirrored Cylinder The packaging of Wonder’Luxe Volume represents one of the most challenging subjects in cosmetic Still Life: an irregular, glossy, metallic pink cylinder with total curvature. Optically, this object behaves like an omnidirectional mirror. The challenge is not merely…
CLIENT AND DESCRIPTION Revolution Makeup London: A Strategic Challenge in Elevating Brand Positioning. THE GOAL: Decommoditization Through Visual Communication. In the Beauty industry, value perception often precedes the user experience. The challenge for this project was to operate a true transformation of the perceived value. The product, positioned in the consumer market segment, required a…
CLIENT AND DESCRIPTION AOX Retinol Revolution: When Visual Engineering challenges the codes of Clinical Cosmetics – How we transformed a retinol serum into a design icon through visual de-commoditization and architectural lighting design – 1. THE BRIEF AND THE STRATEGIC CHALLENGEThe clinical skincare industry is often trapped in the so-called “aseptic white”: a reassuring visual…
CLIENT AND DESCRIPTION Beauty Of Joseon – Red Bean Refreshing Pore Mask – Integrated Visual Project Visual Storytelling In a saturated skincare market, a brand’s ability to stand out depends on the strength of its visual identity. For Beauty of Joseon’s Red Bean Refreshing Pore Mask, the goal of the production was to elevate the…
CLIENT AND DESCRIPTION Essence – Soft & Precise – Lip Pencils The Concept: Balance between Precision and Softness The objective of this production was to visually translate the intrinsic characteristics of Essence’s Soft & Precise line. In a saturated market like the beauty industry, product photography must not only show the object but also evoke…
CLIENT AND DESCRIPTION Lattafa Perfumes – Badee Al Oud Amethyst Luxury is a matter of surgical precision. And conscious minimalism. Minimalism is often confused with simplicity of execution. In reality, cleaning the scene is much harder than filling it with dozens of “props” with the aim of astonishing. In this work on Lattafa Perfumes’ Badee…
CLIENT AND DESCRIPTION Calvin Klein Obsession – Light, Rhythm, and Movement In the world of commercial product photography, the transition from Still Life to moving images is an inevitable evolution. The real challenge, however, is another: how do you translate a specific “mood” into a moving timeline? For this project dedicated to Calvin Klein Obsession,…
CLIENT AND DESCRIPTION Nashi Argan – Retail Store Poster Technical Sheet Client: Nashi Argan Year: 2020 Services: Art Direction, Set Design, Product Photography, High-End Retouching, CGI Integration. Sector: Beauty / Retail The Challenge: Beyond the limits of the physical set The brief for this retail campaign presented a series of logistical and technical obstacles that…
CLIENT AND DESCRIPTION Guerlain Shalimar – Creative Direction Can a product have multiple personalities, while being aesthetically perfect? The light suggests so. We often treat products as inanimate objects. We just illuminate them. But an icon like Shalimar is not just an object. It is a character. In this project, fully realized in our Zero-Commute…
CLIENT AND DESCRIPTION Design of two different Hero Shots for an iconic product – Guerlain Habit Rouge Parfum 2024 Visual Storytelling for Guerlain Habit Rouge An icon like Guerlain’s Habit Rouge deserves a visual product communication that goes beyond mere exposure. It must capture attention and translate the entire value of your brand (and iconic…
I will contact you at your preferred date and time. If you are unavailable, I will try again later.
I will contact you at your preferred date and time. If you are unavailable, I will try again later.
