CLIENT AND DESCRIPTION
Art direction and communication project for the historic Acqua alle Rose Robert’s products. For this creative direction, the immediate use of fresh roses was envisioned, which is the signature ingredient of the entire line.
The opulence of the bouquet was considered, but without visually and narratively conflicting with the product itself. The creation of meticulously studied frames, surrounding the product, creates the perfect context, recalling the elegant opulence of the flower, while leaving the protagonist (the product) center stage.
The cream was opened, and the jar was filled far beyond its normal capacity, in order to showcase the actual product inside, its soft texture, and its delicate color.
The light on the product is soft, optimally rendering its shapes and colors, while a hard, cinematic backlighting emphasizes the scene’s overall three-dimensionality, adding power to the visual narrative. A dedicated light on the background (in a pink color for a tone-on-tone effect) creates an ethereal and slightly magical aura for the composition.
A project of elegant and refined images, meticulously studied to engage the observer and encourage purchase, elevating the perceived quality of the product itself, and ultimately, of the Robert’s brand.
The series maintains a unique common thread and is designed in different formats and framings to facilitate its use on website pages, for social network marketing campaigns, and in print media.
