CLIENT AND DESCRIPTION
For a complete image overhaul in view of a new franchising project, Cremeria Italiana sought to renew its product photography for the corporate website and to create a showcase for potential affiliated clients (franchisees).
Cake photography was conducted in-studio, while several bar and pastry products (pastries, biscuits, and croissants) were captured directly on-site by setting up a dedicated set.
Selected props were used to create a simple and appealing mood, designed to entice the viewer to taste the products.
The client also required evocative imagery for the gelato menu. We chose to create a set of macro images using freshly prepared gelato in its containers, highlighting its texture, vibrant colors, and the “fluffiness” of the product.
