CLIENT AND DESCRIPTION
Visual Storytelling for Guerlain Habit Rouge
An icon like Guerlain’s Habit Rouge deserves a visual product communication that goes beyond mere exposure.
It must capture attention and translate the entire value of your brand (and iconic product) into a single frame.
The objective is to create desire, engagement, and sensoriality.
Ensuring that the viewer perceives the brand’s soul, its history, its luxury.
This is the ultimate goal of an authoritative creative direction.
Image 1: Hero Shot with bold lines
For this first photograph, the idea was “clarity, audacity, and narrative strength.”
The geometric, almost architectural lines of the red paper used create a powerful and modern stage, making the bottle the undisputed protagonist, without weighing down the image. Everything is arranged harmoniously and meticulously studied for a perfect visual balance.
The single vanilla bean, the only contrasting “prop”, is a narrative callback, hinting at the iconic vanilla that forms the velvety heart of the French Maison’s legendary DNA: the Guerlinade (historical olfactory accord).
Value for the Client: this visual communicates “sophistication” and “trust.” It speaks to connoisseurs with the reference to the Guerlinade and to the “average” observer with the bold and elegant graphic.
It is an image that positions the product as a work of art, perfect for high-impact editorials and web/print campaigns.
Image 2: The sensual experience
The second photograph evokes the “feeling” and inspiration of the perfume. The soft, tactile leather background creates a sensual and intimate world. The light is sculpted to generate warmth and depth. It creates contrasts and guides the eye toward the product, which shines differently; the glass, the reflections, and the facets leap out, inviting the observer to imagine the fragrance on their own skin.
The red leather clearly recalls the DNA of the perfume, conceived in its first version in 1965, inspired by the world of horse riding and its traditional attire (red jacket).
Value for the Client: This visual sells ‘Luxury’ and ‘Desire’. It plays on texture and emotion, ideal for storytelling and connecting with the client on a personal level.
This is the difference between simple photography and strategic visual storytelling.
Your product is an experience.
My job is the visual translation that captures attention and converts desire into immediate interest and the potential purchase of the product.
